Hello! I'm Sydney Masenamela
With over 9 years of digital user experience expertise, I bring a strong commitment to advocating for users. My primary focus is on understanding the needs, behaviors, and pain points of our users. I strive to balance user needs with business goals and technical constraints, ensuring that our products are both user-friendly and aligned with organizational objectives.
My goal is to create products that not only meet user needs but also drive business success through thoughtful design and strategic planning.
Makgabo Masenamela
DIGITAL USER EXPERIENCE EXPERT
0817293611
Email:
Address:
Phyl street, Birchleigh north, Kempton park
Date of Birth:
January 8, 1991
Phone:
EXPERIENCE
2015-2018
UX Designer
STANDARD BANK
During my time at the bank, I contributed positively through:
- Gather and validate user requirements.
- Plan and conduct usability research at the lab
- Building user persona for Staff web and Business digitization
project.
- Building interactive prototypes
- Creating journey maps
- Contribute towards design library.
2018-2021
VODACOM
SENIOR UX SPECIALIST
I was self-organizing and guiding the direction to improve user
experience within an agile team, specifically a Scrum team. Among
my tasks were:
- Utilizing design and user research to guide product decisions.
- Developing wireframes and prototypes.
- Contribute towards design library.
2021-2023
SENIOR UX DESIGNER
FREETHINKING BUSINESS CONSULTING
MTN
I served as a UX lead consultant from April 2022 to January 2023.
During this time, I led the UX efforts for a NextGen project focused
on developing a Product Management System for deployment across multiple African countries where MTN operates. As part of my role, I facilitated various workshops, including Discovery and Ideation sessions. Within a cross-functional agile team, I spearheaded UX activities, emphasizing collaboration as a cornerstone for achieving project success.
​
Discovery
Carrying out proof of concept on developing a digital
product.
​
Standard bank
Carrying out proof of concept for developing a digital
platform. While client was going through our
recommendations I rolled off to MTN.
2023-Current
UX Manager
IQBUSINESS CONSULTING
I provide mentorship, I serve as a UX Lead at clients. My responsibilities included among others, contributing to the product development lifecycle, conducting user and competitor research to inform digital solutions.
Qualifications
2023
Postgraduate Diploma in Business administration
WITS Business School
I've acquired thorough insights into diverse facets of business
administration, spanning marketing, operations, strategy, and
leadership. Additionally, I've honed practical competencies
essential for managerial positions, encompassing strategic thinking, decision-making, problem-solving, communication, and leadership.
2014
University of Cape Town
Bcom honors in Information System
2013
University of Cape Town
Bsc in Computer Science
2015
HFI
Certified Usability Analyst (CUA)
CLIENTS I Consulted @
SKILLS
User Research
Wireframing & Prototyping
Collaboration & Communication
Analytical
Responsive Design
Accessibility
Information Architecture
Empathy
EXPERTISE
I am fairly skilled in applying Design Thinking principles to tackle complex problems and drive innovation, and aswell as the following
-
Experienced in conducting user research, empathizing with users, and identifying their needs and pain points.
-
Capable of translating user insights into actionable design solutions through iterative prototyping and testing.
-
Competent in creating intuitive and visually appealing user interfaces that prioritize user experience and satisfaction.
-
Collaborative team player, able to work effectively with cross-functional teams to deliver user-centered design solutions.
-
Committed to continuous learning and staying updated on the latest trends and best practices in UX design.